Marketing

In what generational cohort do you belong—Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tool.

As Brown, Suter, and Churchill (2014) indicate in the Basic Marketing Research textbook, a marketing researcher will almost always be expected to develop a written report and presentation based on the results of the research. In this Assignment, you will prepare a marketing research report. As you prepare this marketing research report, you will engage […]

Preferred Language Style: English (U.K.) Select a topic that you feel is in need of marketing research – to help you in your choice do secondary research to identify a service which is facing problems or opportunities and, therefore, would benefit from marketing research. Your report should include the following sections: Title page Executive summary […]