Diversification strategy

1) Propose and Justify Solution (The strategy) (30marks)
Diversification

Need to be Favorable to our strategy
Diamond Porter/ of undeveloped countries/ neighboring countries/ASEAN easier to enter the market eg, Laos, Cambodia, Myanmar (Singtel go into Myanmar)
Why you want to enter into that country?
What entry strategy? Joint Venture, look at political reasons.
Propose Strategy (Value, Sustainable Competitive Advantage, Porter’s, Miles and Snow, TOWs, blue ocean, strategic clock- mention w ref)
(SAFe, Rumelt’s criteria)
a. What is the aim of the proposed strategy, what value do you deliver with it?
b. What do you about the areas that are lacking?
c. What are the pitfalls of your strategy and how we are going to avoid it. -> limitations of the country eg, low spending power, high capital (Setting up postbox, office building etc)
d. List all the models to show that we know, one or two lines but then mention more in the model framework we going to use, identify limitations. May use more than 1 model.
e. Justification