Home Sample Essay Questions Marketing Unintended Acceleration: Toyota’s Recall Crisis
Marketing

Unintended Acceleration: Toyota’s Recall Crisis

*These questions should be answered in an essay form*
1. Assess Toyota crisis response strategy.
2. Compare Toyota’s approach with Mercedes’s response in the context of the A-class and the Moose Test. Details on the Mercedes strategy can be found in Daniel Diermeier. 2011. Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset. New York: McGrawHill, Chapter 2.
3. What should Toyota do now?
4. What are the deeper reasons for the crisis? How should Toyota address them?

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